VITALITY

A new look for France’s first esports club, as it gets ready to take on the world.

Context

In 2024, Vitality revamped its artistic direction to bring it into line with its growing ambition in the world of esports. To do so, it needed a fresh motion pack for its flagship shows (Tips & Advice, Diary of Salah, Pracc Time, etc.) and to strengthen the visual identity of its brand.

The aim was to create an attractive and instantly-recognisable visual universe, capable of inspiring fans while remaining consistent with Vitality’s new artistic direction.

Solution

Nōbl developed a bespoke motion pack integrating an animated visual identity that reinforces Vitality’s image.

The pack presents a set of graphic designs built around a library of moving elements, such as animated pictograms and fluid transitions. It uses Vitality’s iconic V and the arrow of its logo, symbolising movement and momentum.

Designed to last, these animations feature in the content posted by the Vitality team on its social media accounts and YouTube. It thereby offers a unique, sustainable and adaptable visual identity, fully in harmony with the new artistic direction.