RIOT GAMES

A hype trailer to come together and celebrate peak competitive Teamfight Tactics

Context

Teamfight Tactics is a strategy game featuring iconic champions from League of Legends. Quick and competitive, TFT challenges you to build the ultimate team, improvise, and adapt your strategy in a round-based battle of attrition.

New TFT sets occur about every six months and concludes with a global championship where 32 of the world’s best TFT players, freshly forged from regional play, go head-to-head. To announce the final event of this set 08, Riot games challenges Nōbl to create a hype trailer dedicated to the expansive and passionate community, a piece bringing together and celebrating this peak competitive moment.

Solution

What’s the best recipe to create accompliceship between fans and gamers? Share a dish containing the same passions and values. The city of Spatulopolis will welcome the greatest monster-handling super-sprites this town has ever seen. All the champions will face each other on an amazing block party. Which one will make the best recipe? The perfect sizzling monster tentacles? That will be a showdown of mastery, style and creativity.

To celebrate this unique moment and raise the pressure until the real cooking D-day, we have created an anthem, a song which federates and gives strength. Based on food and cooking thematic, It’s a balance between creativity and e-sport and takes part to the whole identity of the TFT firstclass world event. That will build confidence, gathering people around the same values, and reinforce the community feeling. Bon appetit!