PARIS SUR MESURE

Classical music and performance art

Context

Paris sur mesure is a musical event created for Arte Concert. Every quarter, classical music is paired with works by artists from the fields of dance and architecture. These entirely original performances are held in famous and secret locations around Paris that showcase the capital’s heritage. The result is an audacious and elegant marriage of different artistic disciplines.

Solution

In keeping with the concept behind the series, the look of NŌBL’s work presents a subtle balance between the classical and the modern. The graphic design interacts with the choreographies of the dancers and the gestures of the musicians. The approach is contemporary, with a subtly playful dimension added by the typographic “accidents” in the FORMULA typeface and its variants. Momentary glimpses of maps of the districts of Paris serve as a nod to the capital’s iconic sites. The addition of imperfections, textures and a grainy quality imbues the overall feel with vitality and warmth.