MAD
Imagining an eye-catching and versatile animated identity for MAD, the video media dedicated to fashion
Context
Distributed exclusively in video form on social networks, MAD defies conventions and offers a modern, diverse and striking approach to fashion. was asked to devise a malleable animation system reflecting the magazine’s editorial tone.
Solution
created an animated media library, built around the key elements of the MAD identity. The logo and typography are complemented by 3D imagery inspired by the digital format of the magazine. This approach is showcased in a title sequence based on a series of modular visual compositions mixing elements from all the source materials (logo, typographies, 3D). The result is vibrant and cutting-edge, reflecting the innovative and creative nature of the magazine.
Credits
Réalisation :
NŌBL
Client :
CASUMO
Direction créative :
Cyril Izarn & Julien Nantiec
Storyboard/Illustration :
Julien Nantiec, Cyril Izarn, Batiste Perron, Martin Dasnoy, Buigues Dalmiro, Romain Loubersanes
Animation :
Batiste Perron, Cyril Izarn, Martin Dasnoy, Julien Nantiec, Romain Loubersanes, Buigues Dalmiro
Montage & Compositing :
Julien Nantiec, Cyril Izarn
Music & sound design :
Yuta Endo
Réalisation :
NŌBL
Client :
CASUMO
Direction créative :
Cyril Izarn & Julien Nantiec
Storyboard/Illustration :
Julien Nantiec, Cyril Izarn, Batiste Perron, Martin Dasnoy, Buigues Dalmiro, Romain Loubersanes
Animation :
Batiste Perron, Cyril Izarn, Martin Dasnoy, Julien Nantiec, Romain Loubersanes, Buigues Dalmiro
Montage & Compositing :
Julien Nantiec, Cyril Izarn
Music & sound design :
Yuta Endo
Distributed via Facebook, Instagram, YouTube and Snapchat, MAD defies conventions and offers a modern, diverse and striking take on the fashion world.
MAD spreads everywhere
wild advertising campaign
