Prophecy, the new electric concept car from Hyundai.
Context
The name“Prophecy” reflects the concept car’s purpose: to signify a bright future for Hyundai’s designs as well as innovative mobility solutions devised for the electric vehicle customers of tomorrow.
In order to announce its new ambitions in design and innovation to the general public, Hyundai wanted to create a film unveiling the approach taken by the designers of this electric concept car.
Solution
Commissioned by director Damien Vignaux, NŌBL drew inspiration from the core value of the Prophecy project: timeless beauty. The words of the designers are accompanied by a minimalist visual feel that exudes the spirit of this exceptional electric vehicle. The LED pixel background lighting is both an innovative and striking visual element, serving as the basis for the typographic approach. Several digital design images were also created to highlight the attention that had been devoted to aerodynamics and the vehicle’s interior. The end product is a subtle insight into the unseen work underpinning a project that is both forward-thinking and timeless.
